Design is a solution to a problem. Art is a question to a problem

The details are not the details. They make the design.

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

Design creates culture. Culture shapes values. Values determine the future.

Simplicity, wit, and good typography.

A user interface is like a joke. If you have to explain it, it’s not that good.

Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.

Design isn’t crafting a beautiful textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.

Design is an opportunity to continue telling the story, not just to sum everything up.

We are what we repeatedly do. Excellence, then, is not an act, but a habit.

Content precedes design. Design in the absence of content is not design, it’s decoration.

Only those who attempt the absurd will achieve the impossible.