At the end of October 2006 the Massachusetts School Library Association unveiled their new logo. They changed their name, dropping the “M” from MSLMA (the second “M” was for Media). As the designer, I lead a process for about ten people on a committee to come up with this new logo. We never met physically - all our work was done remotely via email and the web!
I am very proud of the process we went though, and I am thrilled to have had the experience of not only leading such a process, but also doing it all electronically. At the start, I was not sure how that would work. However, we had a great group of people and the ideas really coalesced as we went along. Essentially the process consisted of three rounds of twenty or so sketches each round as we narrowed in on a final set of ideas. Then we had a fourth round where we worked out colors and other details for the design.
We are all really proud of the final design, and it made a big splash at the MSLA Annual Conference when it was unveiled. I have also been designing their annual news letter, as well as a new web site for MSLA built in Joomla. More on those later!