I can’t show a picture yet, but I am very excited about having finished the design for a new identity/logo for the Massachusetts School Library Association. And it is no small change. They have even decided to change their name a little too, dropping “Media” from Massachusetts School Library Media Association. It is a mouthful!

But anyway, the new logo looks fantastic and will be unveiled at their show in November 2007.

The most interesting aspect of the process of developing this logo is that it was done by committee entirely via electronic methods. Email is not the best medium for brainstorming, but we had a great group of people and we managed to build consensus within our little digital group towards creating a design that everyone likes. I hope that the rest of the organization likes it too. I guess we will see in November.

Come back in November and it will be posted on this site!

This entry was posted on Friday, August 18th, 2006 at 4:44 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.